Dr. D. Venkateshwaran, Deputy High Commissioner of Sri Lanka visited Brandix India Apparel City (BIAC) located at Atchutapuram near Visakhapatnam, Andhra Pradesh on the invitation of Mr. Ashroff Omar, Group CEO of Brandix. The Deputy High Commissioner toured the Brandix Park while its Management team including Brandix India Country Head Mr. Neil Rosayro, Partner Mr. PC Doraswamy, Deputy Chief Operating Officer Mr. Saravanan Chandramouleeswaran and HR General Manager Mr. Uditha Weerabahu explained the process and functioning of the company. The Deputy High Commissioner termed the Brandix Park as exemplary and for being one of the largest Foreign Direct Investments in India by Sri Lanka.
The Deputy High Commissioner appreciated the world class infrastructure, state-of-the-art water and effluent treatment plants instituted to facilitate the textile and apparel manufacturing which complies with the international standards. He also appreciated the fabric, garment manufacturing and accessory manufacturing units for its organized assembly line production processes, design and quality of the finished products. He also appreciated Brandix for training and upskilling rural women workforce in manufacturing products for international brands and labels. During his visit to the operating units, the Deputy High Commissioner met some of the Brandix associates including expatriates from Sri Lanka and admired the way the Brandix Management has taken care of all the associates during the pandemic and advised the management to continue to take care of them in future too.
The Deputy High Commissioner was overwhelmed to learn that Brandix apart from being the largest textile park operational in the country was also the largest employer of women workforce with over 20,000 employees at a single location. The Deputy High Commissioner was amazed at the achievement of the Brandix Textile Park for its exports within a short period despite facing pandemic crisis and recession in the international market. He also enquired on the issues hindering the progress of the Park and assured of his fullest support in reaching the next level of success. The Deputy High Commissioner recommended the Management to further expand and develop integrated value chain in all segments.
Deputy High Commission of Sri Lanka
28th July 2021