Exploring opportunities for strengthening its film industry in the international arena, Sri Lanka Deputy High Commission in Chennai together with Sri Lanka Tourism Promotion Bureau, first-ever time organized a Sri Lankan film professionals` delegation at the 4th Edition of the Innovative International Film Festival (IIFF) which was held at JW Marriot Hotel & Innovative Multiplex theater in Bangalore from 14th to 17th October 2021.
IIFF is one of the biggest and prestigious international film festivals in South India which is organized by the Innovative Film Academy in Bangalore for years which means to promote the film art and cultures of participating countries, creating a networking platform for the international film industry with co-production opportunities in different countries.
Commencing the Sri Lankan session at the event on 16th, Dr. Venkateshwaran, the Deputy High Commissioner, given the impetus to the distinguished gathering, highlighted why Sri Lanka should be selected as their favorite film destination country. Followed by his remarks, the five-member Sri Lankan delegation, including Chaminda Munasinghe, Assistant Director, Sri Lanka Tourism Promotion Bureau, Shyaman Premasundara, Film Director, Frames TV & Films, Yasas Rathnayake, Managing Director, Circle 360, Priyanga Kumarasiri, Producer, Crew for Shoots and Chathra Dias Weeraman, Film Director, made a comprehensive presentation elaborating the history of shooting international films in Sri Lanka, Island`s scenery destinations, availability of sophisticated infrastructure facilities and concessions/sops given for the international filmmakers.
Moving to the networking session, Mr. Sarvana Prasad, Founder, and Ms. Upasana Mittal, Creative Director of Innovative Film Academy introduced the Sri Lankan delegation to the conversant cine & entertainment industry professionals who had attended the session and worthwhile discussions were taken place alluring more opportunities to Sri Lanka. Joining the Sri Lankan session Mr. Allu Aravind an eminent & illustrious film producer in Telugu cinema had a cordial interaction and upon the Deputy High Commissioner`s invitation to visit Sri Lanka, he expressed his desire to explore Sri Lanka for his upcoming creations.
The four-day festival concluded with a fascinated closing ceremony with the participation of diplomats, government officials, industry professionals, and participant countries` representations. During the Ceremony, the newest Sinhala Movie called “ AYU” which was directed by Chathra Dias Weeraman was awarded as the Best Asian film. IIFF`s 4th Edition was turned out by leading filmmakers, celebrities, directors, producers, film associations & diplomats from 30 heterogeneous countries, and 75 international movies from participant countries were screened in 45 languages. The Sri Lankan delegation was coordinated and arranged by Dilanga Hettiarachchi, Third Secretary (Commercial) of the Sri Lanka Deputy High Commission, and Chaminda Munasinghe, Assistant Director, Sri Lanka Tourism Promotion Bureau.
Sri Lanka Deputy High Commission, Chennai